Wedding pros are excellent at collaboration. So why is the industry so bad at it?

The wedding industry is struggling with collaboration, despite its professionals being skilled at it. This is evident in the way suppliers and venues keep their contacts and methods secret, treating fellow professionals as rivals rather than partners. The Sustainable Wedding Alliance believes the industry should prioritize openness and shared knowledge, like other sectors such as tech and hospitality, to raise standards and promote sustainability. The Alliance is hosting the Sustainable Wedding Summit 2027 to facilitate collaboration and discuss how the industry can “level up” together.

Originally reported by Event Industry News.